The following is a conversation between Lisa Sherman, President and CEO of the Ad Council, and Denver Frederick, the host of the Business of Giving.
• The Ad Council is wired for moments like this
• How adjusting to a new reality makes for a better one
The Business of Giving can be heard every Sunday evening between 6:00 p.m. and 7:00 p.m. Eastern on AM 970 The Answer in New York and on iHeartRadio. You can follow us on Twitter, Instagram and on Facebook.