While 80% of major philanthropists wish to make $10+ million gifts to social change organizations, only about 20% of these major gifts are so directed, with the preponderance going to traditional institutions such as universities and hospitals.

In this segment from The Business of Giving with Denver Frederick, Chris Addy, a partner at the Bridgespan Group and co-author of “Making Big Bets for Social Change,” explains the reasons behind this “aspiration gap.”

He discusses the lack of “shovel-ready opportunities” available and what social change organizations need to do in order to be able to attract these mega-gifts.

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