Denver: We’re here with Aaron Hurst, the CEO of Imperative and the Author of The Purpose of Economy to do Take Five. Are you ready, Aaron?

Aaron: I’m ready!

Denver: What idea in philanthropy is ready for retirement?

Aaron: The charity dinner.

Denver: What should we be worried about?

Aaron: The president.

Denver: What’s your favorite documentary or movie?

Aaron: Woody Allen’s Zelig.

Denver: What is something really weird or unsettling that happens to you on a regular basis?

Aaron: I find myself making assumptions about people that are wrong and it really pains me.

Denver: What is something you believe that other people think is just insane?

Aaron: I think all people fundamentally have a purpose.

Denver: Name some organization or person you have a tremendous amount of respect and admiration for?

Aaron: That’s easy. That would be my wife, Kara Hurst, who runs The Sustainability at Amazon, which I deeply respect as well.

Denver: What is the most interesting part of your morning ritual?

Aaron: Seeing my kids and just being able to see their optimism [entering] each day.

Denver: What is the most important thing that makes for a healthy organizational culture?

Aaron: Optimism.

Denver: What is something that you bought that you’ve gotten your money back on 100 times over?

Aaron: The book Sapiens.

Denver: When was the last time you were voluntarily completely disconnected from all your devices?

Aaron: Probably the year I was born.

Denver: If you had a superpower, what would it be?

Aaron: Empathy.

Denver: When was the last time you sang to yourself?

Aaron: Never.

Denver: What advice would you give to your 20-year-old self?

Aaron: Be courageous.

Denver: And finally, is there a quote you live by or think of often?

Aaron: “Success is my only motherfucking option; failure is not.” By Eminem.

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