There was a time when developing impactful social missions and driving business growth were considered to be mutually exclusive. Today, however, they are linked more closely than they have ever been. No one understands that connection better than my next guest. She is Myriam Sidibe, the author of Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose.
“We’ve created such a system around efficiency that we don’t celebrate the craft– like whether it’s developing an amazing HR manual, doing your accounting right, doing coding that’s really elegant coding if you’re an engineer. That’s a craft, and when we just treat it as an input into a process, we downplay the craft of it. That’s where a lot of purpose is lost in our current workforce. “