Unlocking the Power of Culture: Navigating and Shaping Beliefs for Greater Impact
In a recent episode of The Business of Giving podcast, Dr. Marcus Collins illuminates the profound role culture plays in shaping consumer behavior and organizational impact. Describing culture as a “realized meaning-making system”, Marcus emphasizes the importance of empathy in building authentic relationships, the strategic targeting of subcultures, and the synergy of music in nonprofit storytelling. He advocates for nonprofits to be anchored in and articulate their core beliefs, both internally and externally, as a means to inspire and connect. Furthermore, Dr. Collins posits that understanding and engaging with culture is not just a marketing tool, but an ethical responsibility that influences societal narratives and values.