How the Jobs to Be Done Framework Can Be Used by Nonprofits

How the Jobs to Be Done Framework Can Be Used by Nonprofits

Customers have jobs to be done. They hire companies to solve a problem or fulfill a need and fire them when unhappy. This framework is shared in a very engaging new book by my next guest. He’s David S. Duncan, a senior partner at Innosight, and the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior.