The Culture of (RED): One Mission, One Team

The Culture of (RED): One Mission, One Team

In this edition of The Paths Forward we’ll speak with team members at RED an
organization that PARTNERS WITH THE WORLD’S MOST ICONIC BRANDS TO
BUILD STRONGER HEALTH SYSTEMS THAT FIGHT PANDEMICS
We’ll start with Jennifer Lotito, their President who will tell us about how the
Organization came to be.

How (RED) Thoughtfully Evolved Its Mission to Remain Relevant and Effective

How (RED) Thoughtfully Evolved Its Mission to Remain Relevant and Effective

(RED) was founded by Bono and Bobby Shriver in 2006 to turn companies into a force to fight the AIDS pandemic. Today, that cohort is also fighting the urgent threat of COVID and its devastating impact on the most vulnerable communities, answering the need for a truly global response.
And here to discuss this work and their evolution is Jennifer Lotito, the president of (RED).