Customers have jobs to be done. They hire companies to solve a problem or fulfill a need and fire them when unhappy. This framework is shared in a very engaging new book by my next guest. He’s David S. Duncan, a senior partner at Innosight, and the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior.
Most companies and organizations would admit they have failed to create a truly innovative culture, one where the processes that spur innovation just come naturally. My next guest draws on behavioral science to provide a system for empowering individuals and teams to be their most curious and creative every single day. And in the midst of this pandemic, couldn’t we all use that? He is Scott Anthony, a senior partner at Innosight and author of Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside your Organization.
With the challenges brought about by the COVID-19 pandemic and the corresponding economic turndown, the tyranny of the present has never been more pronounced. My next guest believes, however, that in these uncertain times, the ability for an organization to look into the future, as much as 10 years, is more important than ever. He is Josh Suskewicz, a Partner at Innosight and Co-author of the book Lead from the Future: How to Turn Visionary Thinking Into Breakthrough Growth.