Denver: We’re here with Aaron Hurst, the CEO of Imperative and the Author of The Purpose of Economy to do Take Five. Are you ready, Aaron?
“We’ve created such a system around efficiency that we don’t celebrate the craft– like whether it’s developing an amazing HR manual, doing your accounting right, doing coding that’s really elegant coding if you’re an engineer. That’s a craft, and when we just treat it as an input into a process, we downplay the craft of it. That’s where a lot of purpose is lost in our current workforce. “