And for this edition of Better Than Most, we will be visiting the New York offices of ideas42, an organization dedicated to using behavioral science for social good. We’ll begin with their Executive Director, Josh Wright and then hear from some of the other members of the team.
Many social programs are designed based on assumptions of how people behave. But what if it turns out those assumptions are wrong? In that case, the program might not do any good at all and could even make the situation worst. At Ideas42, they look at why people do what they do, and the context where these decisions are being made– to help improve lives and drive social change. And I’m delighted to have with us the executive director of Ideas42, Joshua Wright.