How to Develop a Competitive Edge to Stand Apart from the Crowd

How to Develop a Competitive Edge to Stand Apart from the Crowd

How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they’re predisposed not to, and perhaps have already written you off? My next guest recommends creating your own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice. She is Laura Huang, a Professor at the Harvard Business School and Author of Edge: Turning Adversity into Advantage.