Revolutionizing Perspectives: The Strategic Power of Pricing
Jean-Manuel Izaret of the Boston Consulting Group champions pricing as a key strategic tool that can reshape industries and advance social good. He argues that innovative pricing, exemplified by Uber and Airbnb, can disrupt markets and align with nonprofit missions through models like tiered donations. Citing Apple and proposing a ‘Netflix model’ for healthcare, Izaret suggests pricing can democratize services and catalyze change, urging its integration into core strategic planning to maximize societal and business impact.
