Many of the world’s most significant social problems remain unsolved. One-quarter of all humans live without electricity; 750 million people lack access to clean drinking water; and preventable diseases like diarrhea take the lives of two million children each year.
Do these problems seem to be more significant than what website you’re going to click on to book your next hotel stay? Well, the organizations that are working on these problems above certainly do not have the level of expertise or support in marketing or strategy that big global brands do.
Business has a big role to play in a capitalist society. It can tip the scales toward the benefit of a few with toxic side effects for all, or it can guide us toward better, more equitable long-term solutions. The latter is being achieved in large part through B Corporations. And the story of this movement is captured in a wonderful new book by Chris Marquis titled Better Business: How the B Corp Movement Is Remaking Capitalism.
Exceptional government programs and the outstanding work of nonprofit organizations can help address the most vexing social problems facing us, but perhaps, there is no greater force for good than business when that force is channeled in the right way. B Corp is leading the movement to see that happens. And it’s a pleasure to have with us, Lorna Davis, the former CEO of Danone Wave, and currently serving as the Global Ambassador for B Corp.