“…our whole ethos is that we work to support Americans who want to make a difference in their own backyards. So, whether that’s taking folks on a trip, a hike in an afternoon, cleaning up a local river, or retiring a coal plant and replacing it with clean energy, we very much believe in the power of individuals to affect great change.”
GuideStar is the largest platform of information about data for nonprofits. In this segment, Jacob Harold, President and CEO of GuideStar, talks about how both individual donors and nonprofit executives leverage the data that GuideStar curates. He also discusses the danger of “short-termism”– of thinking everything happens on a quarterly basis. He explains that if you’re trying to build a great company, it takes years or decades… and the same is true for social change.
Heart disease is the #1 killer in this country, but 80% of it is preventable, according to Nancy Brown, CEO of the American Heart Association. In this segment from The Business of Giving, Ms. Brown spells out the different programs of AHA devised to reduce death from heart disease and to improve the cardiovascular health of all Americans.